Overview
At AJE Athletica’s Westfield Bondi Junction store, Octopus designed, supplied and installed a custom retail LED display as a suspended curved architectural feature. The circular screen carries motion-rich campaign content above the store, adding a visible brand moment without using selling floor or wall space.
Its curved format provides visibility from multiple approach angles. Overhead structure, power, data cabling and maintenance access were coordinated above the ceiling so the finished installation presents as a clean, lightweight form within the retail interior.
Project Highlights
- Custom suspended curved LED form with multi-angle visibility.
- Ceiling structure, power, data cabling and service access concealed above the display.
- High-impact moving campaign content without consuming retail floor space.
- Shape and proportions developed specifically for the Bondi Junction store environment.
