
Overview
W Brisbane needed a digital display with the scale and image quality to match the hotel’s high-energy design. Octopus delivered an 8.5-metre-wide indoor LED screen integrated into the wall treatment at 300 George Street.
The large seamless canvas can shift from bold brand visuals to event content without the grid lines of a conventional multi-panel wall. Its mounting depth, trim and service access were coordinated with the interior so the screen appears as a permanent architectural feature.
Project Highlights
- 8.5-metre seamless indoor LED canvas.
- Architectural integration with the hotel wall finishes.
- High-impact content suited to events and hospitality environments.
- Front-service access for maintenance within a finished interior.







